One agency. From strategy to live site
Parego is a digital agency based in Amsterdam. We help organisations build their digital presence: a clear story, strong structure, built to last.
About Parego
Most agencies split what belongs together. Strategy goes to a consultant, design to another agency, development to a developer, and maintenance to someone else again. Something gets lost at every handover.
At Parego, all those disciplines sit together. Not as a collection of freelancers, but as a fixed way of working where strategy, design and technology are aligned from the start. What is conceived gets built. And what gets built still works two years from now.
We work for companies with a story, schools with a mission and foundations with ambition. But also for entrepreneurs who simply need a website that works and does not become a dead end the moment they want to grow.
founder
Bart Heideman
Behind "we want a new website" there's almost always a different question.
How do we show who we are? How do we reach the right people? How do we make sure visitors understand what we do?
That is where I start. Not with the design or the technology, but with the question of whether the story holds up. Then I make sure it gets delivered. Strategy, structure, design and build in one hand, without you having to switch between agencies.
My background in finance, music and technology gives me oversight across the entire chain. But my value is in the direction: I help you articulate what you want more precisely, translate that into a digital structure that works, and deliver it.
Three convictions
We start with understanding, not with a proposal.
What do you want to achieve? Who do you need to reach?
We push back when it matters.
A site that looks good but doesn't work helps no one.
Everything we build belongs to you.
Clean code, a CMS you control yourself, a structure you can grow into.