Is your site ready to be read by AI?
More and more often, an AI forms the first impression of your organisation. Someone asks ChatGPT, Perplexity or Google's AI for a recommendation and gets a summary of you that you never wrote yourself. The question is no longer only whether you rank at the top of Google, but whether an AI can reliably read your site and represents you correctly.
We build sites that convince people. Lately they also have to be readable by machines. Here is what changes.
Findable isn't the same as readable
Ranking at the top no longer guarantees you get mentioned. AI answers now appear on around half of all searches, and the overlap between ranking well and being cited in one of those answers has dropped sharply. An AI reads your page, summarises it, and decides whether you are the answer. If it can't read you properly, it guesses or skips you. Ranking and being read have become two different things.
What an AI reads first
Not your design, your structure. A machine doesn't see a nice hero image, it sees your heading structure, your text and your underlying data. Clear headings, pages that answer a question rather than just listing features, and structured data holding your facts: who you are, what you do, where you are, your services, your opening hours, your events. An AI can't recommend what it can't reliably read.
Your facts need to match in one place
If your address in the footer differs from your contact page, or your prices vary across three spots, an AI picks one at random, and sometimes the wrong one. Machines don't forgive the mess that people mentally skip over. One source of truth in your CMS, with consistent fields, makes every place, and every AI, pass on the same thing.
Speed and accessibility now count double
A slow or sloppily built page is read less well, by people and machines alike. Semantic structure, good headings, alt text and fast load times were already good practice for visitors and accessibility. Now they are also the language in which an AI understands your site. What is readable for a screen reader is usually readable for an AI.
The agent that will book, reads first
Comparing and orienting already happens through AI more and more. Agents booking or ordering on their own is coming, but it is still immature: people trust AI to compare prices far more than to place orders for them. No reason to panic, every reason to prepare. Whoever is readable now will also be findable and bookable later, for the agent doing the work on your customer's behalf.
One thing most sites miss
Structured data. Most sites put their facts only in readable text, not in the underlying format that lets a machine know them for certain. It is invisible to your visitor and exactly what an AI needs to cite you correctly. It is the simplest step from "maybe read well" to "reliably understood".
A site that convinces people and machines can read. Built layer by layer, the way we build everything.