Insights & Practical Tips

You've requested proposals, seen presentations, and now it's time to decide. But most proposals are difficult to compare. One agency itemises everything, another gives a lump sum. One lists hosting separately, another bundles it in. What you're missing isn't a lower price. It's a way to assess what you're actually buying.

Many organizations assume ownership is fine as long as an agency “handles everything.” In practice, this is exactly where dependency grows. Not because of bad intent, but because management and ownership start to blur.

"What does a website cost?" is the question every entrepreneur asks and no agency answers straightforwardly. The honest response is: it depends. But that's not a useful answer when you need to set a budget. So here's an attempt to make it concrete.