Insights & Practical Tips

Most people know the feeling. You give an AI tool clear instructions, a solid brief, your preferences neatly laid out. And still, the system does something slightly different. It changes things that were not supposed to change, or ignores a constraint you explicitly stated.

Most organisations start thinking about a redesign when their website looks "dated". That's understandable, but it's rarely the right reason. A redesign is a major undertaking: it costs time, money and energy. And if the problem isn't visual but structural, a fresh coat of paint solves nothing.

A clear briefing saves time, money and frustration. We show what a good briefing contains and how to create one step by step.

You've requested proposals, seen presentations, and now it's time to decide. But most proposals are difficult to compare. One agency itemises everything, another gives a lump sum. One lists hosting separately, another bundles it in. What you're missing isn't a lower price. It's a way to assess what you're actually buying.

A school website serves at least three audiences simultaneously: students, parents and staff. That makes it challenging. Everyone is looking for something different and nobody has patience to search for long. A good school website is therefore not a brochure, but a workspace.

"What does a website cost?" is the question every entrepreneur asks and no agency answers straightforwardly. The honest response is: it depends. But that's not a useful answer when you need to set a budget. So here's an attempt to make it concrete.