Insights & Practical Tips

More and more often, an AI forms the first impression of your organisation. Someone asks ChatGPT, Perplexity or Google's AI for a recommendation and gets a summary of you that you never wrote yourself. The question is no longer only whether you rank at the top of Google, but whether an AI can reliably read your site and represents you correctly.We build sites that convince people. Lately they also have to be readable by machines. Here is what changes.

Most website owners judge speed by feel. You open your own site, it loads quickly, done. But you're on a fast network, on a recent laptop, with the page probably already in your browser cache. Your visitor is on a phone on the train with patchy reception. That's a different story.