Insights & Practical Tips
From strategy to tech, from briefings to AI. Knowledge you can apply right away.
21 February 2026
What a good briefing delivers, and how to create one
A clear briefing saves time, money and frustration. We show what a good briefing contains and how to create one step by step.
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4 December 2025
What makes a good school website? Lessons from practice
A school website serves at least three audiences simultaneously: students, parents and staff. That makes it challenging. Everyone is looking for something different and nobody has patience to search for long. A good school website is therefore not a brochure, but a workspace.
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17 September 2025
One brand, ten channels. How to keep your identity consistent
You've got a logo, a colour palette, a typeface and a website that looks sharp. And then reality kicks in. A colleague creates a presentation in a random PowerPoint template. Your newsletter uses a different blue than your website. Your LinkedIn posts have a different feel from your Instagram. And your proposals look like they're from a different company.
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