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When do you need a redesign, and when don't you?
24 February 2026

When do you need a redesign, and when don't you?

Most organisations start thinking about a redesign when their website looks "dated". That's understandable, but it's rarely the right reason. A redesign is a major undertaking: it costs time, money and energy. And if the problem isn't visual but structural, a fresh coat of paint solves nothing.
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